Public Affairs & Outreach Director

Raleigh, NC

Full Time

Department of Defense (DoD)

Manager/Supervisor

ROLE
We are seeking an experienced Public Affairs & Outreach Director to support the Work for Warriors North Carolina (WFWNC) program located in Raleigh, NC. In this role, you will lead marketing strategy, digital media management, and brand promotion to increase program visibility, engage partners, and support employment outcomes for National Guard service members, veterans, and eligible family members.

This is a full-time opportunity in which we'll provide competitive pay, comprehensive benefits, and job stability and security.
Apply today!

RESPONSIBILITIES
I. Marketing Strategy & Program Oversight

Collect market evaluation data from official databases, studies, and reports to analyze trends and inform future marketing strategies
Develop creative and innovative marketing campaigns to promote Work for Warriors North Carolina (WFWNC) events, partnerships, and initiatives using both digital and print media
Conduct research to develop, implement, and measure marketing strategies aligned with program goals
Provide quarterly reports on market analysis and recommend program improvements to the WFWNC Director and Contracting Officer's Representative (COR)
Develop and submit ideas for promotional items and giveaways each quarter, designed to attract target audiences
Build and maintain partnerships with state and local media organizations to maximize North Carolina National Guard (NCNG) marketing efforts, including scheduling and attending quarterly meetings
Track and evaluate marketing performance to ensure strategies support Work for Warriors North Carolina (WFWNC) program objectives

II. Pre-Marketing Approvals & Compliance

Submit advertising ideas and products for pre-approval to COR
Identify graphic/media products for distribution and submit for pre-approval to the NCNG Public Affairs Office (PAO)
Draft press releases for media distribution and submit to WFWNC Director or NCNG PAO for pre-approval before publishing
Ensure that contract employees, Recruiting and Retention Battalion (RRB), and PAO are aware of upcoming conference dates and are equipped with necessary marketing materials
Develop distribution plans to ensure equitable allocation of marketing materials across all regions of North Carolina

III. Digital Media Management

Oversee WFWNC website content to ensure information remains accurate, current, and effective
Forward website inquiry data such as leads and enlistments to appropriate personnel for processing
Implement and optimize digital marketing strategies, including search engine optimization (SEO), across WFWNC website and social media platforms
Manage WFWNC social media platforms including Facebook and LinkedIn
Post a minimum of 15 times per event at optimal days and times to increase exposure
Provide monthly analytics reviews of website performance

IV. Media Production & Distribution

Coordinate all hard copy media press stages through printing vendors
Publish and distribute only approved media to authorized distribution channels
Ensure no additional cost to the government for media production or distribution
Create pre-approved brochures, pamphlets, and informational materials annually
Provide materials to WFWNC employment counselors and stakeholders for distribution

V. Post-Marketing Evaluation & Reporting

Receive and review After Action Reports (AARs) from contract employees and COR to assess advertising and marketing effectiveness
Measure and document Return on Investment (ROI) for marketing programs and campaigns, capturing both positive and negative outcomes
Prepare quarterly marketing ROI reports and AARs for submission to WFWNC Director and COR

VI. Administrative & Program Coordination

Share calendar with WFWNC Director and COR at the start of employment
Update shared calendar with meetings, events, outreach activities, and networking sessions
Collaborate with internal teams, clients, and external stakeholders to support coordinated marketing services
Organize work activities to meet program requirements and deadlines
Maintain confidentiality and authorized release of Privacy Act and Health Insurance Portability and Accountability Act (HIPAA) information
Follow regulations and guidance outlined in WFWNC Standard Operating Procedures (SOP)

VII. Networking & Outreach Events

Attend at least four hiring and networking conference events annually within North Carolina
Foster business relationships and build future hiring opportunities, subject to approved travel authorization

KNOWLEDGE & SKILLS

Knowledge of market research methods and data analysis for marketing strategy development
Knowledge of digital marketing practices (e.g., search engine optimization (SEO), website management, and analytics)
Knowledge of graphic design principles and media production for marketing collateral
Knowledge of privacy and data protection protocols (e.g. HIPAA, Privacy Act)
Knowledge of standard office procedures
Ability to interpret general direction and execute tasks independently
Ability to work as a team member, manage time, and prioritize workload with little or no supervision
Strong organizational and communication skills (written and verbal)

BACKGROUND

Experience managing social media platforms and content scheduling preferred
Experience coordinating marketing events, conferences, and networking activities preferred
Experience coordinating with external media partners, vendors, or agencies preferred
Experience building partnerships with state and local media organizations preferred
Experience using the Microsoft Office Suite proficiently required
Experience using various software programs to maintain database files and prepare reports required

EDUCATION

Bachelor's degree or three (3) years demonstrated practical experience in Marketing, Advertising, Communications, and Public Relations required

LOCATION

Raleigh, NC 27607

TELEWORK

Not eligible for telework

CLEARANCE

U.S. citizenship is required as it supports the U.S. federal government

CLIENT

Department of Defense

TRAVEL

Travel is required

WORK HOURS

40 hours
8 hours a day
5 days a week

EMPLOYMENT CLASSIFICATION

Employment Classification Eligibility — Exempt

RELOCATION

Not eligible for relocation benefits

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KMRG, LLC is an Equal Opportunity/Affirmative Action (EEO/AA) employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, ancestry, national origin, age, marital or civil partnership status, mental disability, physical disability, medical condition, pregnancy, maternity status, political affiliation, military or veteran status, genetic information, traits historically associated with race, or any other basis prohibited by federal, state, and/or local law.

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